UX/CX
usability testing, journey mapping and sentiment analysis
User Experience (UX) and Customer Experience (CX) research are at the heart of creating products and services that truly resonate with consumers. At our market research firm, we specialize in uncovering deep insights into user behavior, preferences, and pain points, ensuring your offerings are not just functional but truly meaningful to your target audience. Our comprehensive approach combines cutting-edge methodologies with traditional research techniques to deliver actionable insights that drive innovation and enhance customer satisfaction.
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Qualitative/Quantitative
Comprehensive Market Insights
We pride ourselves on offering comprehensive market research services that cater to both qualitative and quantitative needs. Utilizing our large space to host large quantitative surveys, we are able to gather extensive data, capturing wide-ranging market trends and consumer preferences with precision and scale. Equally, we offer a seamless transition to qualitative focus groups, providing an intimate setting for in-depth discussions and insights. Our approach allows us to deliver nuanced understanding and actionable intelligence, ensuring our clients have a holistic view of their market landscape.
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Mock Trials
Expert Sampling for Informed Decisions
Our facilities range in size with seating to accommodate up to 50 jurors. All rooms have state-of-the-art audio/visual equipment and include breakout rooms with one-way mirrors for jury deliberations. Full translation services are available. We also offer a comprehensive database to obtain the sample needed to achieve project success.
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Medical Device Usability
Shaping Medical Devices for Real-World Excellence
Bridging the gap between innovative medical technology and the real-world needs of users. By engaging directly with healthcare professionals, patients, and caregivers in a structured focus group setting, we go deep into the user experience to uncover insights that drive better product design, safety, and efficacy. Our approach is meticulously tailored to meet the stringent requirements of the medical device industry, incorporating rigorous testing scenarios, feedback sessions, and usability assessments.
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Taste Tests
Flavorful Insights, Expertly Crafted
Both of our facilities has spacious, state-of-the-art kitchens to conduct taste tests of any variety or size. We have fully trained food service personnel and secure kitchens assigned only to your study. Our highly skilled team is experienced in the administration of focus groups for food and beverage testing. Confidentiality and test protocols are followed from the beginning to the completion of the project ensuring every detail are given our full attention.
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Nationwide Management
Streamlining Research Across Markets
Let Focuscope be your one-stop shop for your research needs. We set up the facilities, manage the recruiting and interviewing processes, provide you with daily progress reports and oversee every detail your study requires, no matter how many different markets you are in. Regardless if your project is in Chicago, our team is a leader in managing your project.