Advantages of Market Research for a Company

Market research is advantageous to a company’s marketing strategy as it allows a company to gain more insight on their target market and learn more about their consumers’ opinions and perspectives. This additional information can be used to make more educated decisions regarding marketing challenges and also determine a company’s possible success before launching a …

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Behind Every Small Business is a Family

Ann Rooney began Focuscope at her kitchen table in 1980. Her first projects were completed by standing on busy corners in downtown Chicago handing out free samples and recruiting her friends and family to join in her work. From these humble beginnings, the business grew into what it is today. Focuscope would be nothing without …

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Bold Insight & Focuscope Partnership

Bold Insight and Focuscope partner to deliver user research insights safely and seamlessly in flexible, state-of-the-art facilities throughout the Chicago area February 1, 2021 Bold Insight, a user experience (UX) and human factors (HF) research agency, and Focuscope, a market research firm, announced a partnership to better support organizations conducting user research in Chicago. This …

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