What is Market Research?

Encyclopedia Britannica Defintion:
Study of the requirements of specific markets, the acceptability of products, and methods of developing and exploiting new markets.

Your definition:
Get paid cash to share your thoughts and opinions on products, services, the possibilities are endless.

We are continually working on new and exciting projects and always looking to expand our database. There are many different ways research is conducted today. Here are a few examples-

• Focus Groups
  S small group of people like yourself discuss products and services with a professional moderator
• Taste Tests
  T ry a new food or beverage and share your opinion on the product
• Product Testing
  T ry a product in your home or in our offices and give your opinion
• Media Evaluation
  Watch a new show, listen to new music or catch a clip of a commercial and share your thoughts
• In –Home Study
  Professional moderators come to your house and conduct research in the comfort of your own home. The subjects are typically regarding products that you use daily in your everyday activities.

Frequently asked questions

What to expect once you join our database?
When a project is in the planning process, we will call or e-mail you to see if you qualify to participate. Every project has guidelines set by our clients. You will be asked a series of questions to see if you fit the guidelines set for the project and if so, you will be invited to participate in the study. Your answers represent a particular customer profile. Our clients ask us to obtain a representative mix of our geographic areas so that all the opinions are not all from any one demographic category. There will be times that you may not qualify and if that does happen, you will remain in our database and be called for future studies.

How much will I be paid to participate?
Compensation amounts vary and it’s hard to pin point an accurate $ amount. Our clients understand and appreciate how valuable your time is and that shows through in the compensation they offer.

What about my privacy?
Focuscope, INC respects your privacy and will never divulge your identity, personal information or individual answers unless you specifically give us permission to do so. If you do not qualify for a study, your answers are destroyed and not used for any type of research.